This is a generation’s must-have!
Today we also started reading Safia Minnney’s inspirational book Naked Fashion. She opens it with these words,
“For many people at that rat race ‘what’s the point of it all’ moment in their career, travel or time alone in nature has triggered a crucial switch away from our habitually amused-to-death lives. Get some fresh air. See parts of the world that function very well without our level of consumerism. See how conventional economics and consumerism are stripping land and natural resources away from farmers and fisherfolk and concentrating it all into the hands of a few business owners, investors and their army – the advertisers, creatives and marketeers who make consumption so seductive, even at the cost of our planet and our sanity..”
These are some of the shared origins of our work too, both practical and theoretical. We are here to support British design creatives when they meet that ‘what’s the point of it all’ moment in their careers.